Website Performance

Monthly Website (s) Performance 

Scope: All IMC MV & LS Restaurant locations

Metrics: users, sessions, pageviews, pages per session, average time on page, top viewed pages, acquisition channels, device details


Web Banner Performance 

Scope: All locations home page banners

Metrics: Banner click through by campaign. This Dashboard has the loyalty, holiday parties, NYE event


Hours & Directions Page Performance 

Scope: All locations 

Metrics: Traffic to hours page, referral details by campaign


Email Sign up Campaign 

Scope: All locations 

Metrics: Traffic to hours page, referral details by campaign


Monthly Promotions Landing Page

Scope: Monthly email blast landing page & reservations landing page

Metrics: Traffic from monthly email blasts and behaviors on the page


Mobile Navigation Performance

Scope: All IMC locations

Metrics: Clicks on the 4 available options on mobile devices