Paradise Trio
Launch: 1-26
Markets: MV Atlanta, MV Key West, MV Destin, MV PCB, MV Myrtle Beach, LS Daytona
What is it: Mix & match select appetizers, entree, and dessert starting at $24.99
Marketing Channels
Google Search
OTT
Meta
DOOH
Display
TikTok (for boosts)
SurfShack Seafood Platter
Primary Message
Launch: 2-16
Ends: 4/19
Markets: All EXCEPT MV Chicago, LS Atlantic City
What is it: 3 seafood boil/platter options geared towards getting new customers into the restaurant at a higher AOV.
AYCE Fish & Chip Fridays
Secondary Message
Launch: 2-16
Ends:
Markets: All
Primary message for MV Chicago, LS Atlantic City
What is it: All You Can Eat Fish on Fridays for Lent. For any venues running both promotions, AYCE Fish media will start on Wednesday and budgbet ramp up to Friday.
AIR MARG does not have any promotions
National Margarita DAy
Tertiary Message
Launch: 2-22
Ends: 2-22
Markets: All
What is it: National Margarita Day! Different promos per venue
No media budget for LS Branson, Air Miami, MV & LS Miami